The "VIOMO" video service is an aggregation of popular videos on the Internet across various categories and served to the user in a customized fashion depending on user preference and the device capabilities.
This service will cater to smartphone users and feature phone users and multiple forms of discovery including non-web discovery is possible here via the following.
• SMS discovery where the user sends a keyword to a short code and a link to the content page is sent back to the user.
• Missed call discovery where the user performs a miss call to an IVR and a link to the content page is sent automatically.
• Direct webpage entry on the mobile.
• Through other channels like operator webpage, apps, on device portal on SIM if these modes are available.