With Indian entertainment industry going bullish with TV reality shows and singing game shows for India masses, here is yet another platform, this time right in your pocket, adding to the music mania of the nation.

Mobile Antakshari, a new value added service in India, has leapfrogged imagination of innovators in Indian mobile voice space. This is first of its kind service that pits your musical wits against your mobile! Mobile Antakshari throws in a new flavor tickling a consumer’s musical senses with various genres of musical challenges in regional languages.

Mobile Antakshari, developed by Hexolabs Media and Technology Pvt. Ltd. in association with OnMobile Global, is the first ever multilingual speech recognition mobile game show in India which is active in Hindi, Tamil, Telugu, Malayalam languages on Idea Cellular network.

This Multi-lingual innovative speech recognition based game enables consumers to play Mobile Antakshari in person or in a group & has many users already addicted! The current version enables consumers to challenge their musical wit against the system across 4 genres - Karoke, Antara, Bollygyan and Random round; Idea subscribers can challenge this game show at 55455 and 55855. The next version of this application is all geared up to sweep the market with astonishing feature – A Multi-Player podium for Antakshari Ustads!

Mr Rajamanohar, Founder and Chief Strategist, Hexolabs, said, “We are very enthusiastic about the Antakshari. It has been quite a challenge for the team to create Mobile variation of this traditional game in 4 Indian languages”
“The application is not limited to the tech savvy market of the country, but with a user oriented approach and a very intuitive game play it invites the rural Indian subscribers, to have a fascinating experience of a technology, which is more like a wonder for them”, he added, when asked about the target market for the product.

Speaking about Antakshari, Arvind Rao, CEO, Co-Founder and Chairman, OnMobile Global says, “We are happy to facilitate innovative companies like Hexolabs in bringing their big idea to life through our network. Hexolabs have done a remarkable job with our speech recognition technology platform. We feel this product will bring in a new wave in Mobile VAS Music space. ” Given the popularity that Antakshari enjoys even today across ages and geographies, Mobile Antakshari is sure to receive a thumping response. Now if you are driving alone or on a bus ride, Family functions, picnics or an evening with friends….you have a new companion, Mobile Antakshari to keep you entertained anytime…anywhere!

About Hexolabs Media & Technology Pvt. Ltd.

Hexolabs is a mobile VAS product innovation and consultancy company. Through applied research methodologies, Hexolabs identifies emerging telecom market opportunities and develops innovative products and service experiences. Hexolabs offers India specific Mobile VAS product innovation consultancy, customized mobile VAS application development across range of channels like SMS, Voice, WAP.

About OnMobile Global Ltd.

OnMobile is India’s largest white labeled VAS company for Mobile, Landline and Media Service Providers. OnMobile offers a one-stop solution for all needs through an innovative array of products in M-commerce, entertainment, media portals & interactive television programming, mobile marketing, user-generated content & social networking, mobile utility, data & 3G, and information & network products. The services are available across a range of channels like SMS, Voice, WAP, USSD and On-Device Portals, enabling end-to-end solutions. For more information, Visit http://onmobile.com